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You might have heard about “a call to action” and thought that this was something only for marketing and advertising content. Yet if you consider why you write blogs, articles, or marketing copy you’ll see that call to actions are important whenever you communicate or connect with your community. If you want your reader to do any of the following after reading your blog - subscribe to your blog, or newsletter, or sign up to your mailing list, phone or email you, or place an order - you want them to follow through on a “call to action”. Your blog is an invaluable way for you to connect with your niche community. After spending time & effort creating content, you’d like your reader to take the next step in continuing an association with you. This article shows you why you should include call to action phrases within blog posts.

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